Wendy Kromer is an absolutely unique individual. This is definitely a case of “small town girl makes it big”. She started out in Sandusky, Ohio but went on to have a successful career as a fashion model in France and Tokyo. She then reinvented herself as one of the premier wedding cake designers in the world working as a contributing editor to Martha Stewart as she transitioned to New York City. But the call of her home town and her childhood house brought her back to Sandusky where she currently resides.
As we discussed this video and website design project with her, it was definitely a case of having too much material to work with. Her story lent itself well to our storytelling video style, and we wanted her website to have the same look and feel. It was an absolute treat working together on this project not to mention all the tasty treats we got to sample along the way. We love how the video opens with her sketching a cake design that she would later turn into a gorgeous creation for the video. The work she does by hand is simply stunning.
Check out her new website at www.wendykromer.com and her new video below. We’re also in the process of producing a cake tasting story video to showcase the unique experience couples will have when they visit her for a tasting along with a group of social media optimized short video segments.